About
Frédéric Aubrun is a teacher-researcher in digital marketing and communication at the INSEEC BBA in the OMNES Éducation group. He holds a doctorate in information and communication sciences, and wrote the first thesis in the 71st section on the emergence of new advertising and brand models at the Université Lyon II. His research work focuses on the brand and its " media-morphoses " and is published in internationally-renowned scientific journals (FNEGE, HCERES).
Most viewed articles
Serial advertising: Online brand storytelling
- By Frédéric Aubrun
- and Thomas Bihay
In Communication & langages (2015/3 No 185)
Co-authors
Articles
Seizing the biodigital opportunity: when legal gaps become innovation levers
In Entreprendre & Innover (2025/1 n° 64)
Bowie: a Semiological Perspective on a Postmodern Iconographic Work
- By Frédéric Aubrun
- and Chloé Monin
In Volume ! (2017/2 14:1)
Serial advertising: Online brand storytelling
- By Frédéric Aubrun
- and Thomas Bihay
In Communication & langages (2015/3 No 185)