Question(s) de management 2023/3 n° 44
Journal article

Adopting a business model-based approach to prepare entry into new international markets

Pages 151 to 165

Cite this article

  • GERVAIS, Florence,
  • AYMARD, Thomas
  • and MERLE, Karine,
2023. Adopting a business model-based approach to prepare entry into new international markets. Question(s) de management, 2023/3 n° 44, p.151-165. DOI : 10.3917/qdm.224.0151. URL : https://shs.cairn.info/journal-questions-de-management-2023-3-page-151?lang=en.
  • Gervais, Florence.,
  • et al.
« Adopting a business model-based approach to prepare entry into new international markets ». Question(s) de management, 2023/3 n° 44, 2023. p.151-165. CAIRN.INFO, shs.cairn.info/journal-questions-de-management-2023-3-page-151?lang=en.
  • Gervais, F.,
  • Aymard, T.
  • and Merle, K.
(2023). Adopting a Business Model-Based Approach to Prepare Entry Into New International Markets. Question(s) de management, 44(3), 151-165. https://doi.org/10.3917/qdm.224.0151.

https://doi.org/10.3917/qdm.224.0151

Abstract
Authors
Figures

Cite this article

  • Gervais, F.,
  • Aymard, T.
  • and Merle, K.
(2023). Adopting a Business Model-Based Approach to Prepare Entry Into New International Markets. Question(s) de management, 44(3), 151-165. https://doi.org/10.3917/qdm.224.0151.
  • Gervais, Florence.,
  • et al.
« Adopting a business model-based approach to prepare entry into new international markets ». Question(s) de management, 2023/3 n° 44, 2023. p.151-165. CAIRN.INFO, shs.cairn.info/journal-questions-de-management-2023-3-page-151?lang=en.
  • GERVAIS, Florence,
  • AYMARD, Thomas
  • and MERLE, Karine,
2023. Adopting a business model-based approach to prepare entry into new international markets. Question(s) de management, 2023/3 n° 44, p.151-165. DOI : 10.3917/qdm.224.0151. URL : https://shs.cairn.info/journal-questions-de-management-2023-3-page-151?lang=en.

https://doi.org/10.3917/qdm.224.0151

French
English

This action-research aims to facilitate the international expansion of SMEs and mid-cap companies into new markets. The literature underlines the lack of strategic vision of SMEs and mid-caps as well as their unpreparedness, whereas these two factors are essential before going international. The business model (BM), a formal conceptual representation of the company’s activities, can facilitate this preparation. The results from an action-research based on the cases of three French companies show the usefulness of this tool in the development of a process adapted to the needs of the decision-makers of exporting SMEs and mid-cap companies.

Uploaded: 07/21/2023

https://doi.org/10.3917/qdm.224.0151