Universal Basic Income within a General Attention Economy

A Basic Universal Income (UBI) should be considered among a plurality of heterogeneous logics for rewards and incentives. Taking into consideration the attention economy (which already provides enormous incomes to Google and Facebook) could play a central role in such arguments. The UBI would then be seen as a form of investment allowing each recipient to direct his or her attention where s/he judges would be more needed. This would require us, however, to evolve from a restricted economy to a general economy, where reflexive attention would no longer be considered as a wasteful luxury, but as a growing need for the future.