Mots. Les langages du politique 2011/3 No 97
Journal article

When Côtes du Nord Became Côtes d'Armor: From Identity to Attractiveness

Pages 31 to 44

Cite this article

  • LE BART, Christian
  • and PROCUREUR, Thomas,
2011. When Côtes du Nord Became Côtes d'Armor: From Identity to Attractiveness. Mots. Les langages du politique, 2011/3 No 97, p.31-44. DOI : 10.4000/mots.20475. URL : https://shs.cairn.info/journal-mots-2011-3-page-31?lang=en.
  • Le Bart, Christian.
  • et al.
« When Côtes du Nord Became Côtes d'Armor: From Identity to Attractiveness ». Mots. Les langages du politique, 2011/3 No 97, 2011. p.31-44. CAIRN.INFO, shs.cairn.info/journal-mots-2011-3-page-31?lang=en.
  • Le Bart, C.
  • and Procureur, T.
(2011). When Côtes du Nord Became Côtes D'armor: From Identity to Attractiveness. Mots. Les langages du politique, No 97(3), 31-44. https://doi.org/10.4000/mots.20475.

https://doi.org/10.4000/mots.20475

Abstract
Authors

Cite this article

  • Le Bart, C.
  • and Procureur, T.
(2011). When Côtes du Nord Became Côtes D'armor: From Identity to Attractiveness. Mots. Les langages du politique, No 97(3), 31-44. https://doi.org/10.4000/mots.20475.
  • Le Bart, Christian.
  • et al.
« When Côtes du Nord Became Côtes d'Armor: From Identity to Attractiveness ». Mots. Les langages du politique, 2011/3 No 97, 2011. p.31-44. CAIRN.INFO, shs.cairn.info/journal-mots-2011-3-page-31?lang=en.
  • LE BART, Christian
  • and PROCUREUR, Thomas,
2011. When Côtes du Nord Became Côtes d'Armor: From Identity to Attractiveness. Mots. Les langages du politique, 2011/3 No 97, p.31-44. DOI : 10.4000/mots.20475. URL : https://shs.cairn.info/journal-mots-2011-3-page-31?lang=en.

https://doi.org/10.4000/mots.20475

French
English

Since 1990, the county of Côtes-du-Nord’s name has been changed to Côtes-d’Armor. Such a move has by no means been a straightforward process of public action jointly run by the elected representatives and the professionals in the tourism industry. Whether at the time of its occurrence or over its recent twentieth anniversary, discourses held on this name change show the dual influence of the local marketing strategies relying on identity on one side and attractiveness on the other side. The purpose of modifying the name is not only to contribute to promoting tourism development in the county but also to allow «?Coastarmoricans?» re-find an identity which had been usurped from them.

Keywords

  • county
  • Côtes-d'Armor
  • local marketing
  • local authorities
  • local identity

Publisher keywords: Côtes-d'Armor, county, local authorities, local identity, local marketing

Uploaded: 05/23/2012

https://doi.org/10.4000/mots.20475

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