Moving towards a data-driven company: the L’Oréal adventure

In just ten years, L’Oréal has established itself as a digital company and a leader in Beauty Tech. To enable the new strategic role of data to emerge, its governance, uses, availability and the skills it requires have been rethought. As a result, some 850 people work full-time on data, not counting all the employees for whom it is just another task. It has also been necessary to map skills and expertise, to build a repository of jobs and skills, to run communities spread across all the Group’s geographies and business lines, and to re-internalise certain skills. By opting for federal management, in a break with the previous situation, L’Oréal has embarked on a major organisational transformation, in which questions of ethics and sovereignty are a common thread.