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Doctoral student in Marketing, Lille Économie Management (LEM) - UMR CNRS 9221, University of Lille - IAE Lille
Latest publication
Toward a better understanding of deferred purchase and impulse purchase of discounted products: Proposing a conceptual model
- By Maali Benhissi
- and Aurély Lao
In Management & Avenir (2020/5 No 119)
Most viewed articles
Toward a better understanding of deferred purchase and impulse purchase of discounted products: Proposing a conceptual model
- By Maali Benhissi
- and Aurély Lao
In Management & Avenir (2020/5 No 119)
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Articles
Toward a better understanding of deferred purchase and impulse purchase of discounted products: Proposing a conceptual model
- By Maali Benhissi
- and Aurély Lao
In Management & Avenir (2020/5 No 119)