About
Professor at E.M. LYON, author of several artices on marketing and communication, and co-author of "Marketing : mode d'emploi" published by Éditions d'Organisation. His research focuses on the history of marketing and advertising.
Most viewed articles
Journal article
James Dean and Rebel Without a Cause: Anticipating a New Horizon of Expectation
In Le Mouvement Social (2007/2 No 219-220)
Journal article
