About
She is a lecturer in management science, specializing in marketing, at IAE Lille and a member of the LUMEN* laboratory board. She is Director of the DistriSup Management Professional Degree and Co-Head of National Communications for the DistriSup network.
Latest publication
Toward a better understanding of deferred purchase and impulse purchase of discounted products: Proposing a conceptual model
- By Maali Benhissi
- and Aurély Lao
In Management & Avenir (2020/5 No 119)
Most viewed articles
Toward a better understanding of deferred purchase and impulse purchase of discounted products: Proposing a conceptual model
- By Maali Benhissi
- and Aurély Lao
In Management & Avenir (2020/5 No 119)
Digital evolution of stores at the sales terminal: Impacts on mental imagery, shopping experience, and the value of shopping
- By Aurély Lao
- and Mariana Vlad
In Décisions Marketing (2018/3 No 91)
Co-authors
Articles
Toward a better understanding of deferred purchase and impulse purchase of discounted products: Proposing a conceptual model
- By Maali Benhissi
- and Aurély Lao
In Management & Avenir (2020/5 No 119)
Digital evolution of stores at the sales terminal: Impacts on mental imagery, shopping experience, and the value of shopping
- By Aurély Lao
- and Mariana Vlad
In Décisions Marketing (2018/3 No 91)