ZIZO (Zooming In – Zooming Out)
- By Franck Barès
- and Bernard Cova
Pages 19 to 21
Cite this article
- BARÈS, Franck
- and COVA, Bernard,
- Barès, Franck.
- et al.
- Barès, F.
- and Cova, B.
https://doi.org/10.3917/e.entre.222.0019
Articles
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Professeur, Département Entrepreneuriat et Innovation
HEC Montréal
Latest publications
ZIZO (Zooming In – Zooming Out)
- By Franck Barès
- and Bernard Cova
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2023/2 Vol. 22)
Presentation
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In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2022/4 Vol. 21)
Professeur, Département Marketing et Nouvelle Consommation
KEDGE Business School
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End of the line for marketing and the adoption of the term “societing”
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ZIZO (Zooming In – Zooming Out)
- By Franck Barès
- and Bernard Cova
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2023/2 Vol. 22)