Journal article

ZIZO (Zooming In – Zooming Out)

Pages 19 to 21

31
Articles
1
Book

Professeur, Département Entrepreneuriat et Innovation

HEC Montréal

Latest publications

Journal article

ZIZO (Zooming In – Zooming Out)

In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2023/2 Vol. 22)

Journal article

Presentation

In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2022/4 Vol. 21)


38
Articles
2
Books

Professeur, Département Marketing et Nouvelle Consommation

KEDGE Business School

Latest publications

Journal article

End of the line for marketing and the adoption of the term “societing”

In Revue française de gestion (2025/6 N° 325)

Journal article

ZIZO (Zooming In – Zooming Out)

In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2023/2 Vol. 22)