Grégory Bressolles

KEDGE Business School

6
Articles
1
Book
French
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Kedge Business School

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Journal article

Commitment in online communities: the key role of opinion leaders

In Décisions Marketing (2021/2 No 102)

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Journal article

Commitment in online communities: the key role of opinion leaders

In Décisions Marketing (2021/2 No 102)

Co-authors

  • Catherine Viot

    Université de Bordeaux

    24
    Articles

  • Jean-François Trinquecoste

    Université de Bordeaux

    59
    Articles
    2
    Books

  • Belgin Bahar

    Université Galatasaray

    1
    Article

  • Guillaume Barbat

    KEDGE Business School

    6
    Articles

  • Jean-Marc André

    KEDGE Business School

    5
    Articles

  • Jacques Nantel

    HEC Montréal

    15
    Articles

  • Abdelouahab Mekki Berrada

    HEC Montréal

    2
    Articles

  • François Durrieu

    7
    Articles

Articles

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Journal article

Commitment in online communities: the key role of opinion leaders

In Décisions Marketing (2021/2 No 102)

Les détaillants face au défi du commerce connecté : une étude multisectorielle 2021

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